Apollo.io is a B2B sales intelligence and engagement platform designed to help sales teams find leads, enrich contact data, and automate outreach. It combines a large prospect database with built-in tools for email sequencing, dialing, and pipeline management. (TechRepublic)
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Key Features
- Database & Prospecting: Apollo offers advanced lead and account search with many filters — roles, industry, company size, and more — helping you build targeted lists. (TechRepublic)
- Buying Intent Signals: It surfaces “intent” data to highlight companies showing interest in certain topics, so sales teams can prioritize outreach. (TechRepublic)
- Email Sequences: You can build automated multi-step email campaigns (“sequences”), with A/B testing and follow‑ups. (Saleshandy)
- Calling / Dialer: Higher-tier plans include a built-in dialer, call recording, and even call transcription. (go4database.com)
- AI‑Assisted Email Writing: Apollo provides AI writing help so you can more easily draft personalized outreach. (Keevee)
- CRM & Workflow Integration: Integrates with CRMs like Salesforce and HubSpot, plus supports data enrichment. (Saleshandy)
- Export & Credits System: Apollo uses a credit-based model: credits are required for exporting contacts, revealing mobile numbers, etc. (TechBullion)
Pricing
- Free Plan: Always‑free tier with limited credits, basic filters, two sequences, and AI‑writing. (TechRepublic)
- Basic: ~$49/user/month (annual billing) or ~$59/month. Includes more credits, advanced filters, A/B testing, and CRM integration. (TechRepublic)
- Professional: ~$79/user/month (annual) or ~$99/month. Unlocks unlimited sequences, the dialer, call recording, advanced reporting, and more credits. (Saleshandy)
- Organization: ~$119–149/user/month (depending on billing frequency), with enterprise capabilities like SSO, custom reports, API access, and large credit allotments. (TechBullion)
- Extra credits cost around $0.20 each, and unused credits expire at the end of the billing cycle. (Persana AI)
Strengths / Pros
- Great for prospecting: A deep database combined with intelligent filters makes lead generation efficient.
- Outreach automation: Combined email + call sequencing helps streamline sales workflows.
- Scalable for teams: From solo sellers to enterprise sales orgs, different pricing tiers suit different scales.
- AI tools: Helpful for drafting outreach and workflows, saving time for sales teams.
- Integrations: Syncs with CRMs, helping bridge data and outreach.
Drawbacks / Cons
- Credit-based costs: Heavy users may burn through credits quickly — mobile number lookups and exports can be expensive. (TechBullion)
- Data quality concerns: Some users report outdated or inaccurate contact info, which leads to bouncebacks or poor engagement. (Reddit)
- Sequence & deliverability issues: According to user feedback, email scheduling and deliverability aren’t always reliable. (Reddit)
- Learning curve: Beginners may find the platform’s wealth of features and configuration options overwhelming. (Reddit)
User Feedback
- On Reddit, some users praise Apollo’s prospecting capabilities but criticize data accuracy and pricing. (Reddit)
- Others said that while they liked the search and AI features, email outreach reliability and deliverability were weaker than promised. (Reddit)
Bottom Line
Apollo.io is a powerful, all-on-one sales intelligence and engagement tool, especially suited for B2B teams doing outbound prospecting. It combines prospect discovery, email sequencing, and calling in one platform — but its credit-based pricing and data limitations mean it may not be perfect for everyone. If you’re scaling a sales team and want consolidated outreach and lead data, Apollo.io is definitely worth considering — just make sure to estimate your real credit usage before committing.
Luckily here at Save Any Media we have an exclusive promo code for a FREE Apollo.io Lifetime Subscription – No Credit Card Needed! Forget about a free trial-
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