Constant Contact is a long-established email marketing platform geared especially toward small and medium-sized businesses. It offers tools for email campaigns, automation, contact management, event marketing, and even SMS messaging. Its strength lies in its ease of use, reliable deliverability, and helpful customer support. (business.com)
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Key Features
- Email Campaign Builder: With a drag‑and‑drop editor and hundreds of mobile-friendly templates, it’s fairly beginner-friendly. (TechRadar)
- Automation: You can set up automated welcome emails, resend to non-openers, and build custom automation paths (in higher plans). (Constant Contact)
- Contact Management & Segmentation: Constant Contact supports list segmentation, engagement-based targeting, and signup forms to grow and organize your audience. (Mailmodo)
- Reporting & Analytics: You get insights on open rates, clicks, and engagement. Premium plans include heatmaps for better email engagement visualization. (Constant Contact)
- Social & Event Tools: The platform supports social media posting, ad campaigns, event registrations, and payments — making it more than just email. (Constant Contact)
- SMS Marketing: Available as an add-on for Lite/Standard plans or included for Premium users with a cap (e.g., 500 texts). (Constant Contact)
- AI Content Help: Constant Contact offers AI‑driven content recommendations to help you draft emails. (Constant Contact)
Pricing
- Lite: Starts at $12/month for up to 500 contacts. (Constant Contact)
- Standard: Around $35/month for 500 contacts; adds automation templates, A/B subject testing, advanced reporting. (GetApp)
- Premium: Starts at $80/month; includes unlimited users, dynamic content, advanced automation, engagement heatmaps, and 500 SMS messages. (Business News Daily)
- Pricing scales with your number of contacts and how many emails you send. (Mailmodo)
- There’s a 30-day money-back guarantee, and you can save by prepaying for 12 months (nonprofits may get a bigger discount). (business.com)
Pros
- Easy to Use: Very accessible for beginners — the interface is clean and straightforward. (business.com)
- Strong Support: Offers phone, chat, and extensive learning resources (video tutorials, knowledge base, webinars). (Grit Brokerage)
- High Deliverability: Constant Contact boasts a deliverability rate around 97%, which is very solid for marketing emails. (Constant Contact)
- Flexible Feature Set: Beyond email, it supports event marketing and SMS, which is great for businesses doing more than just newsletters. (GetApp)
- Large Integration Library: Integrates with many tools (Shopify, Zapier, Salesforce, etc.) to sync data and workflows. (EngageBay)
Cons / Drawbacks
- No Free Plan: Unlike some competitors, Constant Contact requires a paid subscription; the free trial is limited. (TechRadar)
- Pricing Scales Quickly: As your contact list grows, the cost can rise steeply. Users report that pricing can jump dramatically with more contacts. (EngageBay)
- Limited A/B Testing: A/B testing is mostly limited to subject lines — not full email variations. (business.com)
- Deliverability Concerns: Some users report emails ending up in spam or deliverability dropping due to authentication issues. > (Reddit)
- Customer Experience Issues: According to real-world feedback, there are complaints about slow or difficult cancellation and glitches in the editor. > (Mailmodo)
User Feedback
- Many small businesses like its balance between features and price, calling it “easy to set up and manage.” (business.com)
- On the flip side, several users on Reddit say the platform feels outdated, crashes, or performs poorly under load. > (Reddit)
- A few mention frustrating cancellation processes and deliverability problems. > (Reddit)
Bottom Line
Constant Contact remains a solid choice for small businesses and nonprofits that want a reliable, user-friendly email marketing tool with integrated event and SMS capabilities. Its pricing is competitive at lower tiers, but costs can escalate as your list grows. While its ease-of-use and support are big pluses, some users find limitations in automation and deliverability. If you’re focused on straightforward email campaigns and want a mature, trusted platform, Constant Contact is worth considering — but if advanced A/B testing or unlimited sends are must-haves, you may also want to explore other options.
Luckily here at Save Any Media we have an exclusive promo code for a FREE Constant Contact Lifetime Subscription – No Credit Card Needed! Forget about a free trial-
HERE is the promo code: XJ9246
Just add it to your cart below!
https://www.constantcontact.com/pricing
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